A fitting post over at one my favored morning blogs Good at talking vs. good at doing — at least in relation to marketing…. But then… pretty much everything is marketing these days. Consider my post from yesterday which discusses recent news articles surrounding an effort to have salmon as our Provincial fish.
What is this? but little more than marketing.
Some folks figure that by having a fish as some provincial or national icon that this will change how we treat them. Fair enough; however, I see it as little more than marketing — or talking about things rather than actually doing things that matter.
Plus… how has this changed things for bald eagles in the United States? — a national icon. (not much…)
(This of course leads back to salmon — ironically enough — as some estimates suggest that over 75% of North America’s bald eagles migrate to the NW coast of this continent to feast on salmon every summer and fall — riding the thermals of the Rocky Mountains and other sections of crashing land masses.)
So then let me ask you this — with the decent little nugget of a post from Godin first:
This is the chasm of the new marketing.
The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking.
Now, of course, marketing can’t talk so much, because people can’t be easily forced to listen.
So the only option is to be in charge of doing. Which means the product, the service, the interaction, the effluent and other detritus left behind when you’re done.
If you’re in marketing and you’re not in charge of the doing, you’re not going to be able to do your job.
My question is: what is the Cohen Commission (the public inquiry into the decline of Fraser River sockeye)?
Is it little more than a marketing exercise?
What will be “the product, the service, the interaction, the effluent and other detritus left behind” when the Commission is done?
The Commission is not to find fault with any particular organization (e.g. Department of Fisheries and Oceans) or individual — and Justice Cohen will simply make non-binding recommendations.
Here’s to hoping the detritus left behind is substantial, not simply marketing, and includes a whole lot of doing. That “doing” (in my mind) will hopefully include a fundamental overhaul of the federal department responsible for looking after wild Pacific salmon.
As you may notice in yesterday’s post — it appears that the department is failing salmon on both coasts: East and West. As I’ve suggested in past posts, there’s a disease it’s called East Coast cod-itis.
It’s symptoms include: change lethargy, repeated public inquiries, bulging of employee budgets, and an overall bureaucratic malaise. It does not appear to be terminal, and cures are as far away as cures for the common cold.
And thus, I suppose when it comes to wild salmon we might as well settle into a prolonged period of snotty noses, sniffling, and fishy smelling sneezes when it comes to wild salmon…. or maybe — just maybe — the overall approach to looking after wild salmon may move from a mass marketing exercise to a mass doing exercise.
For example, further empowering the thousands upon thousands of folks involved in salmon stewardship (there have been short whiffs of this in the past from Fisheries and Oceans, things like the late 1990s $100 million Habitat Conservation and Stewardship Program) — as opposed to spouting off about “ecological mysteries” when Fraser sockeye populations have gone from highs of 160 million in the 1800s to devastating lows of 1 million last year.
The “ocean productivity” story is getting a bit old and stale… is it really so bad that we can go from 160 million to 1 million (remember of one species of salmon in one river) in about a 150 years?
If the productivity is really, truly that devastatingly bad — what does this mean for us? Aren’t we simply just one more critter in the ecosystem?