Environmental groups & the Canadian Boreal Forest Agreement

Some sanity-finding, sketchbook release, for “turd polishing” agreements like the “voluntary“, “aspirationalCanadian Boreal Forest Agreement signed a little over a week ago by nine environmental groups and a collection of Logging companies (21 apparently, but only a handful that actually operate in Canada’s Boreal Forest) and being marketed heavily in industrialized states as a “historic” agreement – the largest conservation agreement ever signed.

You know… like a Guinness World Record (side note — did you know that the Jim Pattison Group own the Guinness World Records name? they do…)

You know… when I “aspire” to something I draft up 60+ pages of legalese, bumpf, and empty language. And, most certainly, when I enter “voluntary” programs, like community sport team coaching… or community boards, or… I also look to sign a 60+ page agreement full of legalese, etc.

This entire marketing effort is full of so many contradictions, stretching of truths, un-Orwellian language (remember he was an advocate of keeping language simple and would cringe at the ‘un’…), and I think some folks have lost track of what “aspire” means… generally to “desire or to hope” for something.

So this is an agreement that:

  • aspires to be historic,
  • aspires to be world-leading,
  • aspires to be the world’s biggest conservation agreement…

It’s a long, long, long ways from getting to those aspired to goals. Sort of like a 6-year old Canadian kid that aspires to be the world’s best hockey player, or the 6-year old Brazilian kid that aspires to be the word’s best soccer player… they have a long road ahead of them before they can tag themselves with things like “historic” and “world leading”.

And we won’t even discuss the odds that they face…

Canadian Boreal Forest Agreement

Logging companies "Active Adaptive Management"

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